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Document Type : Latin Dissertation
Language of Document : English
Record Number : 155502
Doc. No : 6427p
Call number : ‭6427‬
Main Entry : Dohaei, Maedeh
Title Proper : A Discourse Analysis of Print Advertisements and its Implications for Iranian EFL Learners: Coffee and Chocolate Ads in Focus
Supervisor : ; Saeed Ketabi
Advisor : ; Mohsen Shahrokhi
College : Isfahan Science and Research
Date : , 2014=1393
Degree : M.A
field of study : , Teaching english
College : , Isfahan Science and Research
student score : , 1393/06/31, 1392/00/00
Page No : xi, 72p.
Note : 830
Abstract : This study was set to investigate the problems Iranian EFL learners encounter in reading advertisements. Additionally, this study explored the hidden strategies behind each advertisement. In this regard, 30 Iranian EFL university students majoring in English were selected. A Sample of 6 coffee and chocolate advertisements were selected. The model of this study was based on mixed models of Halliday's Systemic Functional Linguistics (1994), Fairclough (2010), Huhmann adopted McQuarrie and Philips (2008) and Kress and Van Leeuven (2006) adopted Halliday's Semiotic Approach (1994). A frequency was run in order to see the problems Iranian EFL learners encounter in reading coffee and chocolate advertisements. The findings of the study indicated that Iranian EFL learners had problems not only with semantic, syntactic and phonological aspects of language of advertisements, but also with non-linguistic elements such as colors in advertisements. As a result, the findings of the present study could be helpful for EFL teachers to see possible problems their students encounter in reading advertisements..
Title and statement of responsibility and : A Discourse Analysis of Print Advertisements and its Implications for Iranian EFL Learners: Coffee and Chocolate Ads in Focus [Thesis]; Saeed Ketabi; Mohsen Shahrokhi
Internal Bibliographies/Indexes Note : Bibloigraphy:p.61-66
 
 
 
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