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Document Type : Latin Dissertation
Language of Document : English
Record Number : 155425
Doc. No : 5334p
Call number : ‭5334‬
Main Entry : Saeedi Akbarzadeh, Shima
Title Proper : Analysis of Rhetorical Figures in Iranian Television Advertisements
Supervisor : ; Hamid Reza Haghverdi
Advisor : ; Ahmad Ameri Golestan
College : Khorasgan
Date : , 2012=1391
Degree : M.A
field of study : , General linguistics
College : , Khorasgan
student score : , 1391/06/18, 1390/00/00
Page No : ix , 135p.
Note : 842
Abstract : Despite the importance of advertising and its language and influence on the language and culture of the society, the language of advertisements is one of the most neglected areas of research in Iran. However, advertisements are very important as they use people's language to convince them to buy or do something. They influence people, their lives, their thoughts and eventually their whole lifestyle. In most researches about advertisements, researchers pay attention to images rather than the language use. But language is an indivisible part of advertisements and most of the time it is language that attracts people's attention to the advertisement and gets them to buy the product to use the service.This research aims to analyze 150 advertisements broadcast on IRIB for 12 rhetorical devices: repetition, omission, composition, metaphor, personification, rhetorical question, simile, hyperbole, onomatopoeia, alliteration, rhythm, and rhyme, in order to specify and analyze the frequency of devices used in Iranian advertisements. Then the researcher analyzed why these devices were used and how they affect people's thoughts and attentions..
electronic file name : 53341.pdf
Title and statement of responsibility and : Analysis of Rhetorical Figures in Iranian Television Advertisements [Thesis]; Hamid Reza Haghverdi; Ahmad Ameri Golestan
Internal Bibliographies/Indexes Note : Bibliography :p.131-134
 
 
 
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