STILETTO MARKETING: SEGMENTING INNOVATIVE BUYERS OF ENERGY-EFFICIENT HOUSES FROM OTHER HOME BUYERS

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" STILETTO MARKETING: SEGMENTING INNOVATIVE BUYERS OF ENERGY-EFFICIENT HOUSES FROM OTHER HOME BUYERS "

Document Type	:	Latin Dissertation
Language of Document	:	English
Record Number	:	150913
Doc. No	:	ET22705
Main Entry	:	GLENN D'ALESSIO
Title Proper	:	STILETTO MARKETING: SEGMENTING INNOVATIVE BUYERS OF ENERGY-EFFICIENT HOUSES FROM OTHER HOME BUYERS
Note	:	This document is digital این مدرک بصورت الکترونیکی می باشد
Abstract	:	Few people deny that personal contact. including target mailing and word-of-mouth. are effective for promoting certain things. But are they cost-effective forincreasing energy efficiency in houses being built in the United States? This studyfinds that they are cost effective within certain parameters. Their effects increasewhen combined with certain mass media strategies and market segmentation to thepersonal level (e-g.. contacting individuals) that must coincide with peoples' plans tobuy or build a house. The proposed of use this marketing strategy, called here stilettomarketing. is backed up by a mailed survey of New England....-...,..tested for theQ1 PC1 bus cardBoth these projects mere sofixare des elopment efforts tonards contributing to dlfferentaspects of Roboucs and lZ1echatronics projects m the Controls and Roboucs Group..
Subject	:	Electericl tess
	:	برق
electronic file name	:	TL45931.pdf
Title and statement of responsibility and	:	STILETTO MARKETING: SEGMENTING INNOVATIVE BUYERS OF ENERGY-EFFICIENT HOUSES FROM OTHER HOME BUYERS [Thesis]