Understanding the Role and Value of Marketing Communications by a Regulated, Monopoly Firm

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" Understanding the Role and Value of Marketing Communications by a Regulated, Monopoly Firm "

Document Type	:	Latin Dissertation
Language of Document	:	English
Record Number	:	149953
Doc. No	:	ET21745
Main Entry	:	Frederick J. Guzek
Title Proper	:	Understanding the Role and Value of Marketing Communications by a Regulated, Monopoly Firm
Note	:	This document is digital این مدرک بصورت الکترونیکی می باشد
Abstract	:	Expenditures on advertising and other marketing efforts have been found to generateprofits for the firm and savings for the consumer in competitive industries. However, priorresearch has not addressed the use of these practices by price-regulated monopolies such aselectric utility companies. Surprisingly, many utilities spend substantially on advertising andsales despite having a captive customer base. Moreover, a unique feature within electricutilities is that much utility advertising involves demarketing, with a view to lessen strain onthe system and to help avoid situations demanding high-cost energy. In this context, I ask thefollowing questions: Is spending on marketing by monopoly firms justified? Does the..tested for theQ1 PC1 bus cardBoth these projects mere sofixare des elopment efforts tonards contributing to dlfferentaspects of Roboucs and lZ1echatronics projects m the Controls and Roboucs Group..
Subject	:	Electericl tess
	:	برق
electronic file name	:	TL44927.pdf
Title and statement of responsibility and	:	Understanding the Role and Value of Marketing Communications by a Regulated, Monopoly Firm [Thesis]